About Us

We're proudly born and designed in Melbourne using 100% Pima Cotton from Peru for our basics and core garments.
Our ambition is to provide you with top quality garments at affordable prices.
We do this by ensuring our Pima is 100% handpicked in Perú, picked directly from farm, to factory, then onto you.
We design and develop our ranges with quality and fit as our founding features.
Our basics have no boundaries. We create timeless pieces for people who have no time.



Pima cotton; A natural fibre with a luxurious touch and exceptional durability.

As you can guess this is why we chose Pima cotton for our garments. We wanted a fabric that was high quality and reliable – something you can buy tomorrow and wear again in 5 years!


Simple, yet classic we are your home for premium basics. Made from 100% natural cotton fibres we are a brand who favours quality over quantity. Designed in Melbourne, Australia we undertake the traditional method of design and development. We have taken the time to progress and perfect multiple silhouettes, to fit every body shape. We also, do not cut corners, ensuring all of our 100% Pima cotton garments have been created with love and care, starting from the cotton farm, right through to our interaction with you. Our transeasonal and luxiours fabric is one that will last you a life time, without the hefty price tag.



Our factories are made up of small teams of artisans, some of which we have worked with since the beginning. This means we are proactive in ensuring our factories practice safe and ethical procedures. We produce from farm to factory and we navigate the procedure with support from our Peruvian based office.


 We appreciate that our consumers are sophisticated, on trend and also fashion conscious. Hence why we make the decision to use biodegradable bags for garments and shipping, recycled cardboard for our clothing tags and continue to strive to play our part in taking care of our planet. We are proud of our heritage, our workers and our journey from farm to factory. We promise you will not be disappointed.