“THREE Young Aussies; TWO Peruvian Factories; ONE Vision.”
“Started in Melbourne, Australia this is an owner-operator business run by three young Aussie entrepreneurs with a vision.”
So, this was a bit cute. We don’t usually share the faces behind our business but this little snap was too fun not to post. Having recently opened the doors to American distribution we sat down and chatted about all things work in the hope to shed some light as to who we are, and what we stand for. Have a read and hopefully we inspire you to go out and live out your dreams too.
What did you set out to achieve and why?
TC: “We saw a gap in the market for fashion essentials and conceptual basics that stood up to the fashion giants of the world.”
DH: “Basically we aim to provide top quality garments at affordable prices, which means you can enjoy wearing our apparel, as much as we do.”
What inspired you to be a part of the Fashion industry?
TC: “For me, to be honest, the best bit about our industry is our current generation’s kickback against chain retailers. It’s exciting and fun as most of our friends have their own businesses too so we choose to support them, just as they support us.”
TL: “Our industry is a tough one, and realistically we each chose this path because we’re passionate about apparel and more importantly basics or every day wear. (In this light) we’d hope you choose to buy from us rather than the mass produced fashion giants of the world who are at risk of burying Australian fashion.”
IN A MARKET so flooded with basics we do our best to stand out.
Using 100% Handpicked Pima Cotton, found only in the rugged terrains of Perú we have developed our ranges with Quality and Fit as our founding features. As such we aim to provide you with top quality garments at affordable prices so that you can enjoy wearing our cotton, as much as we do.
Being a young trio with a love for lifestyle wear you know this has come from a place with small hands and big dreams. Specialising in our fields we each have complementary roles in the Design, Sale and Production of our ranges. Our vision is to create a lifestyle brand you can rely on and relate to, built on the ethos of young Australian entrepreneurs; supporting local businesses and retailers alike.
“We’d hope you choose to buy from us rather than the mass produced fashion giants of the world who are at risk of burying Australian fashion.”
Tom Langford, Brand Manager.
Pop in to our flagship store (232 Chapel St, Prahran) to see what we’re banging on about.
CASA X AMUK.