“BECOME A POLISHED MAN” : YGAP
Bet you’re wondering why a bunch of well dressed, respectable and handsome (my business partner made me say that) men are getting round with one fingernail adorned in nail polish.
Well, wonder no more. We are pleased to play a small part in the amazing initiative by YGAP in raising awareness to the one in five children who are subject to physical and sexual abuse in the home, globally. This one nail painted represents that one child who suffers domestic violence. The idea came about through CEO Elliot Costello’s experiences in Cambodia and has Australian campaign leaders such as Olympian Michael Klim, actor Gyton Grantley and AFL stars Jobe Watson and Josh Gibson putting their names to the issue.
We were honored to be asked to join the conversation with our Brand Manager Tom Langford representing the labels as one of the local ambassadors to this incredible program. Contributing our Pima cotton basics that have been printed with YGAP’s message and logo has been our input as well as the inclusion of our retail store (232 Chapel Street, Prahran) where you can head in to purchase your nail polish and branded YGAP apparel. We also give a 30% discount on our menswear to those who purchase Polished Man merchandise as our way of thanking you for showing support.
Head over to the site (click this link, obviously) to sign up to fundraise or simply donate to the cause and start the conversation by painting one of your fingernails in support of this heart wrenching issue.