Because, when you’re a mother (and blogger) you’re always on the go. From messy coffee dates to playdough infused car seats; your lifestyle changes and practicality reigns supreme. This means your outfit choices have to be flexible and functional and yet (if you’re anything like Ina) still maintain an essence of fashionable.
We all remember previous life’s treasures. They’re hanging gracefully in your wardrobe like the bones of times past. Sequin dresses that catch within a metre radius of contact, luxurious wool coats that tell stories of European winters gone by and sky high heels that incite migraines simply trying to remember a time you could walk in them. They smell of dry-cleaning bags and mothball scented tags, and they each know their time is nigh as Final Destination looms near: The Charity Bin.
All except the basics. And by basics – we mean our Casa Kuma basics, obviously.
We chatted to one of the fastest growing blogger-mum’s in the Australian social media realm – Ina Odak from www.rosetaupe.com.au/ about all things wardrobe and her go-to pieces from our latest Winter collection.
CK: Tell us a bit about yourself and your background in design.
IO: Well, I actually don’t have a background in design, LOL. I have a Business/Psych undergrad degrees + an MBA. My background is working largely in HR for large professional services firms, both in Australia and Asia. My creativity, and love of fashion, led me towards blogging/styling and I have been fortunate enough to pursue this freelance on the side. It makes me very busy (especially since I also have a 5 month old!) but I absolutely love it and if you are truly passionate about something, you will always make the time… usually at the expense of sleep for me these days!
CK: As a blogger and a mum, what are the three most important features in a basics range?
IO: For me, my whole wardrobe is build around basics. The 3 most important features are functionality, quality + design. I want my basics to be comfortable and long lasting but also seamlessly complete various outfits and pull together different outfits with great design. The perfect white tee can be the linchpin of your whole wardrobe.
CK: When dressing for a day with Luka, what are your wardrobe go-to pieces?
IO: Again, functionality is important when I’m running around with the little man but I still like to stay true to my personal style and look my best (sometimes with vomit stains down my shoulder!). My go-to-pieces are tees (short + long sleeve), denim, oversize knits + longline cardi’s for Winter and white sneakers. Both Luka and I love a beanie and the Casa Kuma ones are my fave
CK: What three key words signify your personal style and why?
IO: Minimalist, functional, streetstyle – beautiful basics brought together with timeless, elegant pieces and on trend designs.
CK: As a blogger you’re always on the look out for new brands and ideas, tell us your impression of our women’s range Casa Kuma?
IO: LOVE. The Casa Kuma range really speaks to the important features of great basics I talked about above. I think the other core element of a great basic is layering and I think Casa Kuma does that better than anyone else in the market… the Teardrop Tee’s for example are layering heaven. I also appreciate the quality of the 100% Pima cotton – it wears/washes so well and is soft with a great silhouette. The AW15 range is amazing – loving the beanies + the knits … the Two Tone Knit is my fave, so stay tuned for a collaboration post!Follow Ina on Instagram and read her blog posts too, obviously.