THREE Young Aussies;
TWO Peruvian Factories;
ONE Vision.


In a market so flooded with Basics we do our best to stand out.


Using 100% Handpicked Pima Cotton, found only in the rugged terrains of Perú we have developed our ranges with Quality and Fit as our founding features.


As such we aim to provide you with top quality garments at affordable prices so that you can enjoy wearing our cotton, as much as we do.

“Started in Melbourne, Australia
this is an owner-operator business run by
three young Aussies with a vision.”


Our processes are unlike many others in this industry. This is due to the authentic time frames taken to grow and harvest this cotton, spin the  bud into yarn and then into fabric and complete dye testing and washes before the design and production stages have even begun.


Our factories are made up of small teams of artisans whom we know each by name. We produce literally from farm to factory and we navigate the procedure with support from our Peruvian based office, ensuring no steps are skipped in it’s development.


Named after the Pima Indians, evidence of Pima Cotton has been found dating back to 4400BC from the Peruvian coastal region of Ancon. It is referred to as an ELS (Extended Long Staple) and is the longest staple cotton grown.


Not only is Pima cotton known for its fine weave but for it’s durability, being the strongest of the fine cotton production in the world.